Do you run your own business, but don't have time to dedicate to marketing strategy? Perhaps you're a whizz at operations, but social media and press releases just aren't your thing. Maybe you've employed a 'marketing person' but they need some direction and support, but you don't always have the time. Don't worry, you're not the only one.
ElleG Marketing was created to provide support to entrepreneurs and small businesses who want to focus their time and efforts on running their business. How? By offering flexible marketing expertise, in the area's that your business needs it the most.
Here's the kind of things ElleG Marketing could support you with:
Marketing strategy and hiring you the right marketer
I'm excited to offer a new service which includes the setting up and implementing of your marketing strategy, hiring the right marketing person for your organisation and embedding the individual into the role. Read more about the benefits this can have for your business in my recent blog.
Development of an overall marketing strategy for your business, considering the current position of the company in the context of future business goals. Ensuring the visual and verbal identity of the company is appropriate to achieve these goals.
Creation of a marcomms plan that identifies how, where and what will be used to communicate with stakeholders over a 12-18 month period. Aligns with the marketing & business strategies. Execution of the marketing plan, including content creation, channel management and measurement of success.
Many small businesses employ marketing graduates or those with a small amount of related experience, and these individuals are often tasked with the day-to-day running of the marketing department. This can leave little scope for developing their marketing skills, or indeed the marketing strategy of your company. By providing mentoring for your young marketing person they will have the support they need to develop into a more rounded marketer, and you'll have peace of mind that your marketing is in a safe pair of hands.