I've been working in marketing since 2005, after graduating from the University of Stirling with a BA Hons in Marketing.
My experience spans a diverse range of industries including corporate events, professional services, online retailing, travel and energy. This has been for B2B and B2C organisations locally in the UK and internationally across Europe and the USA; occasionally in the Middle East and Singapore too.
My involvement in small businesses started when I was about 12 years old - helping in the family business, honing my office admin and manual labour skills! Even then it was clear to me that the success of small, entrepreneurial companies was mostly due to the sheer graft and determination of the owners/founders of the business, and the loyal core staff that support them.
My career has taken me through some steep marketing learning curves - like presenting the 'marketing case' to a board of directors, just 3 months into my first marketing role! Then taking on the daunting task of 'marketing the marketing agency' whilst surrounded by highly specialised strategists, digital gurus and clever wordsmiths. At each stage of the journey I have learnt, and continue to learn, more about marketing, and about myself.
In early 2015 I started ElleG Marketing with the aim of providing a tailored and bespoke marketing service to small businesses; assisting with any aspect of marketing and business development.